Manifesto

I believe today’s media have lost the art of storytelling. Viewers and readers have become disillusioned by ‘click-bait’ articles and the false lives of social media ‘influencers’ and stories that are designed to get clicks, likes and create controversy and confusion rather than uncovering the ‘authentic story’.

What has happened to authentic storytelling and investigative journalism, where ethics are valued greater than faux stories and exaggerated headlines? How do we create the next wave of storytellers who understand that the art of storytelling goes a lot deeper than what they read on social media platforms and their own opinions? By returning to the art of the craft.  The art of true storytelling is like a tapestry that keeps revealing different patterns, depending on the angle you’re viewing it from.

Telling an authentic story is more possible today than ever before in history. Access to transmedia platforms, immersive technologies such as virtual reality, and documentaries on demand allow the everyday citizen to teleport themselves in to authentic experiences that register deep within the emotive realm of the individual. These media developments require a deep understanding of what it takes to guide people on a journey, to immerse themselves in what a story means to them and relate it back to their lives with intention. Now, more than ever, we have the capacity to tell stories that encourage people to take action and make lasting change. 

Such stories need to be real and authentic, or we risk continuing to create a false world filled with cyber punk sci-fi Hollywood scripts where the future of the world is doomed and kids who are more concerned with how Kim Kardashian’s kitchen sink works than the impact of their waste on our oceans.

- Angie Davis, Founder, Anicca Media

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