Manifesto
Re-imagining Authentic Storytelling
In an era where storytelling often seems confined to the fleeting and superficial narratives of social media, we at Anicca Media stand for a deeper, more authentic form of storytelling. The kind that resonates with the soul, reunites us with each other and non-humans as kin, and compels action for better futures. The art of true storytelling is like a tapestry that reveals different patterns and meaning, depending on the angle you’re viewing it from.
Today, the necessity for authentic stories is urgent and the potential unparalleled. The advent of transmedia platforms, coupled with immersive technologies like virtual reality, has revolutionized our ability to convey narratives. These innovations are not just tools; they can also be portals that allow the everyday citizen and decision-makers alike to teleport themselves in to authentic experiences that register deep within the emotive realm of the individual.
Our mission is to harness these mediums not just for storytelling, but for storyliving. Where every narrative is an immersive journey, inviting the audience to not only observe but to partake, to feel, to engage. This requires a deep understanding of what it takes to facilitate stories and guide people on a journey, to immerse themselves in what a story means to them and relate it back to their lives with intention.
Now, more than ever, we have the capacity – and the responsibility – to create stories that do more than just inform. We strive to create narratives that inspire action, ignite a desire for change, and leave a lasting imprint on the heart and mind. It's about recognising the sacred in communication to create transformative story experiences that shift behaviors.
We invite you to join us in this journey to redefine storytelling in order to shape better futures.